![]() Then there’s the mixed social media reviews for the “Pink Burger” offered by Burger King’s franchisee in Brazil. Based on the success of last year’s collaboration and the current Barbiecore cultural phenomenon, it has reissued the collection starting July 10, the retailer said. ![]() Neiman Marcus noted that it launched its exclusive Barbie collaboration with Balmain last year and sold out of many items in the first few days. 1 in sales for dolls and for the pre-school dolls and dollhouse category sold on Amazon, according to the retailer’s website. Mattel’s Barbie that was specifically made for the movie and is dressed in a pink gingham dress, is No. So far, product marketing around the movie has done well. as well in the combined 12 countries that Circana tracks. This year, it unveiled its first Down Syndrome doll.Īs a result, according to market research firm Circana, Barbie has remained the top fashion doll for the past four years starting in 2019 and through June of this year in the U.S. ![]() It enjoyed a big bump in sales during the depths of the pandemic when parents were looking to entertain their children.īarbie now accounts for one-third of Mattel’s revenue and it has been diversifying the dolls with more skin tones and versions with prosthetic legs, wheelchairs and hearing aids. “Barbie is supposed to be for everyone, but these nostalgic collaborations should feel a little bit more unique or a little bit more creative,” said Krause, who plans to focus on limited edition items.īarbie’s first live action movie, an homage to the doll with some biting satire, comes at a time when Barbie sales have been up and down after slumping from 2012 to 2015, when it faced stiff competition from other dolls and was under attack for pushing unrealistic beauty standards to girls and lost some relevance. ![]() So when some of the merchandise started to roll in earlier this year, she bought Barbie-themed pajamas, a Barbie T-shirt, Barbie-trademarked pink lemonade, along with some other pink outfits. Krause, 31, said that she loved her Barbie dolls growing up and had about 20 of them along with a Barbie Dreamhouse. ![]()
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